Dentistry is a practice rooted in tradition, and as such, many practitioners are reluctant to step out of tradition and move their marketing plans into the 21st century. According to a report sponsored by the American Association of Dental Office Managers, the majority of dentists are unconvinced of the important role social media and online marketing opportunities despite the fact that patients and potential patients anticipate finding their dentists there.

For many dentists, this reluctance to venture into the realm of online marketing is based in part on an unfamiliarity with how it works and in part on a lack of time to research and develop the necessary components. The good news is there are resources available to help dentists move their practices forward and begin using the online world to reach current and potential patients with greater accuracy and efficiency. People are spending more and more time using social networks, and it has impacted their approach to researching everything from shopping for a car to shopping for health care. In order to keep their practices relevant, dentists need to begin taking advantage of the many opportunities offered for online marketing.

The first step is to be sure that your practice has a social media presence. A page on Facebook where patients and potential patients can ask questions and get information is one new form of word-of-mouth marketing in the digital age. You can list office contact information, hours of operation, show pictures of your staff and your location, collect patient reviews, and even offer a “request appointment” option. Social media sites are open 24/7 to do work for you without your having to pay staff to take care of it.

Patient reviews are another important aspect of an online marketing strategy. Nearly 70 percent of patients rely on online reviews when choosing a healthcare provider. Reviews can be generated right from your office with automated surveys so that you can ensure positive feedback is getting into the hands of those searching for a provider like you. You might have reviews posted and not even be aware that they are there. Managing your online reputation is important to a successful marketing strategy. Monitoring the various sites where reviews can be posted is a time-consuming task without a little assistance. Companies like Solutionreach specialize in helping dentists to sort out the many avenues for online marketing. To learn more, or to try out our cloud-based platform for yourself, visit www.solutionreach.com.

This advertorial was provided by SolutionReach as part of a partnership with DOCS Education.

Disclaimer

The information contained in this, or any case study post in Incisor should never be considered a proper replacement for necessary training and/or education regarding adult oral conscious sedation. Regulations regarding sedation vary by state. This is an educational and informational piece. DOCS Education accepts no liability whatsoever for any damages resulting from any direct or indirect recipient's use of or failure to use any of the information contained herein. DOCS Education would be happy to answer any questions or concerns mailed to us at 106 Lenora Street, Seattle, WA 98121. Please print a copy of this posting and include it with your question or request.

issue_no
0
The information contained in this, or any case study post in Incisor, should never be considered a proper replacement for necessary training and/or education regarding adult oral conscious sedation. Regulations regarding sedation vary by state. This is an educational and informational piece. DOCS Education accepts no liability whatsoever for any damages resulting from any direct or indirect recipient's use of or failure to use any of the information contained herein. DOCS Education would be happy to answer any questions or concerns mailed to us at 3250 Airport Way S, Suite 701 | Seattle, WA 98134. Please print a copy of this posting and include it with your question or request.
DOCS Membership

Upcoming Events
Streaming
May 17- 18, 2024
Atlanta, GA skyline
GA
August 23- 24, 2024
Streaming
October 04- 05, 2024

More Articles