Edward Zuckerberg pulls his iPhone out of his jeans pocket and hits the familiar blue Facebook icon. He's eager to show off his latest effort to market his suburban dental practice. The man known as "Painless Dr. Z" is offering a free teeth bleaching kit to the first 10 patients who use their smartphones to tell their Facebook friends that they've stopped by his office. On the receptionist's desk, a blue sticker exhorts clients to "'Like' us on Facebook." The effort has paid off. The dental practice has more than 1,100 fans. Read More
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